💡Insights📊Vendas📈DRE👥Clientes🍔Vendas 2🎯Projeção📖Análise DRE

Clientes — reativação e fiéis

Base completa de 22.968 clientes · segmentação pela última compra · atualizado em 29/08

Ativos1.9961.381 recorrentes · compraram nos últimos 30 dias
Esfriando1.414841 recorrentes · 31 a 60 dias sem comprar
Em risco1.234654 recorrentes · 61 a 90 dias sem comprar
Perdidos18.2697.299 recorrentes · mais de 90 dias sem comprar
⚠️ Você não consegue falar com nenhum desses clientes. A base tem 22.968 cadastros, mas zero telefones e apenas 14 e-mails preenchidos (0.1% de cobertura). Os 10.608 com CPF/CNPJ dão para cruzar com a base do iFood. Ligue a captura de celular no PDV e no totem — sem isso, qualquer campanha de reativação depende do canal de terceiros.

Para reativar — 60 clientes fiéis que sumiram (3+ pedidos e mais de 60 dias sem comprar · já gastaram R$ 243.439 juntos)

Ordenados por quanto já gastaram — comece pelo topo. Cada linha é alguém que gostava da casa e parou de vir.

ClienteCanalPedidosJá gastouTicketÚltima compraSumido há
Kamily Rodrigues de Oliveiradoc 130.538.949-20iFood / Delivery89R$ 9.321,06R$ 104,7321/07/25404 dias
EVENTOSBalcão / Salão7R$ 7.222,00R$ 1.031,7127/06/2663 dias
Sara Follydoc 009.319.679-29iFood / Delivery46R$ 6.554,52R$ 142,4918/05/25468 dias
Willian Rafaeldoc 117.753.489-46iFood / Delivery88R$ 5.942,04R$ 67,5207/06/25448 dias
Pedro vieira Rigaodoc 046.736.699-32iFood / Delivery82R$ 5.726,12R$ 69,8331/05/25455 dias
Jack Chapmandoc 718.549.271-83iFood / Delivery50R$ 5.518,96R$ 110,3824/05/25462 dias
Natasha Rizzattodoc 106.379.279-74iFood / Delivery54R$ 5.123,90R$ 94,8916/05/25470 dias
Thiago Gomes de souzadoc 083.369.229-11iFood / Delivery41R$ 5.039,61R$ 122,9231/05/25455 dias
JOSÉ HENRIQUEdoc 101.449.329-38iFood / Delivery42R$ 4.933,04R$ 117,4507/06/25448 dias
Leonardo Caloi Santosdoc 104.161.189-76iFood / Delivery56R$ 4.744,85R$ 84,7312/06/25443 dias
sofia souzadoc 802.025.069-75iFood / Delivery88R$ 4.531,08R$ 51,4901/06/25454 dias
Anábia KauanaTotem54R$ 4.502,00R$ 83,3703/01/26238 dias
Samuel D'Andréadoc 108.383.609-98iFood / Delivery51R$ 4.462,87R$ 87,5118/06/25437 dias
Bernardo Pontes Vicente Gollo Bolsonidoc 024.739.557-94iFood / Delivery72R$ 4.460,22R$ 61,9506/06/25449 dias
FUNC JESUS MANOEL CAMACHO GARCIAdoc 802.622.259-80Balcão / Salão177R$ 4.300,00R$ 24,2903/05/25483 dias
Otto Schellerdoc 095.519.379-61iFood / Delivery53R$ 4.223,92R$ 79,7006/06/25449 dias
Everton Mendesdoc 400.119.998-02iFood / Delivery39R$ 4.205,53R$ 107,8310/07/25415 dias
SERGIO AUTOdoc 094.891.017-88iFood / Delivery40R$ 4.196,60R$ 104,9220/04/25496 dias
Marcela Jaloto goncalesdoc 007.180.529-00iFood / Delivery21R$ 4.172,26R$ 198,6827/07/25398 dias
Sara FollyiFood / Delivery29R$ 4.152,91R$ 143,2025/06/2665 dias
Lucas Melquiadesdoc 048.078.759-06iFood / Delivery59R$ 4.123,35R$ 69,8930/05/25456 dias
Lorenzo Cruz De Pauladoc 079.812.131-93iFood / Delivery53R$ 4.082,89R$ 77,0407/08/25387 dias
RUBENS PEREIRAdoc 090.121.309-80iFood / Delivery41R$ 4.080,58R$ 99,5327/05/25459 dias
Melissa Montagnoledoc 133.652.449-99iFood / Delivery26R$ 3.892,75R$ 149,7205/06/25450 dias
Bruno Moreiradoc 044.114.949-90iFood / Delivery41R$ 3.854,08R$ 94,0026/05/25460 dias
Aline Amorimdoc 077.688.089-67iFood / Delivery36R$ 3.840,60R$ 106,6823/12/25249 dias
Rodrigo Yabikudoc 019.205.799-58iFood / Delivery35R$ 3.775,12R$ 107,8605/07/25420 dias
Alessandra Algeridoc 023.222.379-30iFood / Delivery46R$ 3.768,00R$ 81,9107/06/25448 dias
FunPlace FunPlacedoc 028.143.229-58iFood / Delivery31R$ 3.680,15R$ 118,7125/06/25430 dias
MATHEUS VIANAdoc 056.424.069-90iFood / Delivery30R$ 3.679,16R$ 122,6410/07/25415 dias
Patricia Marianodoc 063.075.099-88iFood / Delivery32R$ 3.662,17R$ 114,4421/06/25434 dias
Pierre Schlindweindoc 009.856.529-00iFood / Delivery36R$ 3.654,14R$ 101,5004/05/25482 dias
Lívia Fredericodoc 526.379.798-28iFood / Delivery58R$ 3.579,29R$ 61,7130/04/25486 dias
MAÍRA MARTINSdoc 069.964.619-79iFood / Delivery23R$ 3.523,73R$ 153,2112/06/2678 dias
AUGUSTO PRADOiFood / Delivery26R$ 3.510,96R$ 135,0411/04/26140 dias
GABRIELA PIERINdoc 051.162.319-41iFood / Delivery46R$ 3.510,46R$ 76,3101/06/25454 dias
Caue Zamariondoc 347.526.608-30iFood / Delivery41R$ 3.503,09R$ 85,4429/04/25487 dias
Luiz FilhoiFood / Delivery43R$ 3.498,59R$ 81,3625/03/26157 dias
Marcílio Oliveiradoc 781.912.892-53iFood / Delivery35R$ 3.492,15R$ 99,7829/06/25426 dias
Juliana Brazdoc 073.247.579-10iFood / Delivery19R$ 3.482,79R$ 183,3007/06/25448 dias
Mayara Barbosadoc 110.405.909-69iFood / Delivery31R$ 3.480,69R$ 112,2813/04/25503 dias
Roberto Rossidoc 930.362.139-53iFood / Delivery30R$ 3.466,14R$ 115,5408/06/25447 dias
Eduardo Sapatadoc 126.640.589-59iFood / Delivery31R$ 3.434,08R$ 110,7808/06/25447 dias
Simone Flores Sekidoc 035.156.079-35iFood / Delivery42R$ 3.400,01R$ 80,9523/05/25463 dias
Willian Meneguetedoc 413.861.658-67iFood / Delivery33R$ 3.398,16R$ 102,9716/06/25439 dias
RODRIGOdoc 019.407.389-03iFood / Delivery31R$ 3.392,63R$ 109,4424/05/25462 dias
Cayo Tanakadoc 884.670.239-53iFood / Delivery36R$ 3.387,61R$ 94,1020/06/25435 dias
PAULO ANDRE MALDONADOdoc 048.930.439-78iFood / Delivery25R$ 3.286,64R$ 131,4707/06/2683 dias
Raul Eliasdoc 734.722.209-53iFood / Delivery51R$ 3.277,98R$ 64,2707/05/25479 dias
FUNC ANDRESSA DOS SANTOS FAYOLAdoc 044.082.109-60Balcão / Salão67R$ 3.254,00R$ 48,5714/02/26196 dias
RENAM GUSTAVOiFood / Delivery25R$ 3.244,36R$ 129,7729/05/2692 dias
RENAN DUTRAdoc 070.531.139-22iFood / Delivery34R$ 3.243,66R$ 95,4027/04/25489 dias
VALESCA GABRIELAdoc 009.922.009-11iFood / Delivery47R$ 3.223,42R$ 68,5803/06/25452 dias
kauan reisdoc 100.928.529-71iFood / Delivery35R$ 3.223,12R$ 92,0907/07/25418 dias
Alisson Paulodoc 097.989.939-77iFood / Delivery40R$ 3.219,57R$ 80,4906/06/25449 dias
Marcia BigardiiFood / Delivery27R$ 3.216,11R$ 119,1228/06/2662 dias
Luisa Krauzedoc 089.256.719-80iFood / Delivery25R$ 3.201,67R$ 128,0703/06/25452 dias
Juliana Da Silva Shimonishi Nardidoc 021.375.409-67iFood / Delivery30R$ 3.198,72R$ 106,6208/05/25478 dias
PAULO SENHORINHOdoc 080.592.289-00iFood / Delivery36R$ 3.196,12R$ 88,7824/05/25462 dias
Monica Astolfidoc 395.400.688-00iFood / Delivery26R$ 3.167,23R$ 121,8230/05/25456 dias

Clientes fiéis ativos — os que sustentam a casa (5+ pedidos e compraram nos últimos 60 dias)

Esses não podem sumir. Vale reconhecer no balcão, dar prioridade e avisar primeiro das novidades.

ClienteCanalPedidosJá gastouTicketÚltima compraÚltima vez
LOHANA ZEREDE (SÓCIA)doc 068.127.119-18Balcão / Salão334R$ 16.654,26R$ 49,8627/08/262 dias
DJ AMANDA TEIXX (Amanda Teixeira)doc 069.975.279-57Balcão / Salão290R$ 9.284,00R$ 32,0124/08/265 dias
Leonardo Caloi SantosiFood / Delivery117R$ 8.784,54R$ 75,0827/08/262 dias
Ricardo Caninidoc 075.412.699-48iFood / Delivery93R$ 8.527,74R$ 91,7028/08/261 dias
Leandro pinheiroiFood / Delivery70R$ 8.006,52R$ 114,3825/08/264 dias
VOUCHERBalcão / Salão176R$ 7.769,98R$ 44,1522/08/267 dias
FUNC FAVIO JOSÉ CASTILLO FAJARDOdoc 711.369.742-96Balcão / Salão274R$ 7.227,00R$ 26,3823/08/266 dias
Leonara Cardoso Diasdoc 067.732.009-46iFood / Delivery79R$ 6.630,16R$ 83,9317/08/2612 dias
Felipe Françoso CorreiaiFood / Delivery85R$ 6.564,78R$ 77,2319/08/2610 dias
FUNC Eduardo Cordobadoc 110.260.219-10Balcão / Salão225
Recorrente = 2 ou mais compras identificadas. Pedidos sem cliente identificado (a maior parte do balcão) não entram nesta conta — por isso ligar a captura de cadastro no PDV aumenta o alcance de tudo aqui. Ver o plano de ação
R$ 6.447,50
R$ 28,66
26/08/26
3 dias
MATEUS FUGA OSMARINdoc 100.993.539-97iFood / Delivery73R$ 6.430,91R$ 88,0914/08/2615 dias
Rodrigo OrtegaiFood / Delivery79R$ 6.366,43R$ 80,5923/08/266 dias
FUNC RONALDOdoc 057.886.244-10Balcão / Salão344R$ 5.743,00R$ 16,6902/08/2627 dias
Fernanda Moreschi Guastaladoc 049.797.059-79iFood / Delivery53R$ 5.278,94R$ 99,6021/08/268 dias
Lucca Fiorinidoc 468.092.118-88iFood / Delivery53R$ 4.973,39R$ 93,8403/07/2657 dias
Pedro Henriquedoc 077.710.479-20iFood / Delivery54R$ 4.970,23R$ 92,0409/07/2651 dias
João SobraliFood / Delivery46R$ 4.929,81R$ 107,1722/08/267 dias
Lara GemniczakiFood / Delivery62R$ 4.832,77R$ 77,9517/08/2612 dias
FUNC CAUÃ ROMANOSKIBalcão / Salão190R$ 4.801,50R$ 25,2716/08/2613 dias
RODRIGOiFood / Delivery37R$ 4.735,20R$ 127,9828/08/261 dias
Enzo NunesiFood / Delivery77R$ 4.712,02R$ 61,2027/08/262 dias
Gabriella BellettatiiFood / Delivery49R$ 4.700,24R$ 95,9228/08/261 dias
Thiago Gomes de souzaiFood / Delivery41R$ 4.670,07R$ 113,9023/08/266 dias
FUNC SOFIA GABRIELA DE SOUZAdoc 802.025.069-75Balcão / Salão165R$ 4.652,50R$ 28,2004/07/2656 dias
JOSÉ HENRIQUEiFood / Delivery39R$ 4.576,39R$ 117,3426/08/263 dias
Rebeka ReinaiFood / Delivery57R$ 4.449,63R$ 78,0614/08/2615 dias
wellington matheus correa de oliveiraiFood / Delivery59R$ 4.434,10R$ 75,1521/08/268 dias
CARLA LOUREIROdoc 555.944.179-15iFood / Delivery37R$ 4.424,76R$ 119,5914/08/2615 dias
Felipe SanchesiFood / Delivery35R$ 4.385,05R$ 125,2923/08/266 dias
Murilo Lucini DiasiFood / Delivery33R$ 4.371,85R$ 132,4806/08/2623 dias
Gabriel GoesiFood / Delivery50R$ 4.337,92R$ 86,7627/08/262 dias
Andre SalinasTotem43R$ 4.324,50R$ 100,5723/08/266 dias
CAIQUE VIEIRAiFood / Delivery39R$ 4.263,65R$ 109,3227/08/262 dias
Henrique LobatoTotem38R$ 4.237,50R$ 111,5101/08/2628 dias
Mayara Colonhesi (SÓCIA)Balcão / Salão125R$ 4.183,75R$ 33,4728/08/261 dias
José GamaiFood / Delivery56R$ 4.170,18R$ 74,4724/08/265 dias
FUNC RAFAEL ORIZZI (RAFÃO)doc 082.680.239-70Balcão / Salão96R$ 4.141,50R$ 43,1422/08/267 dias
Aline Ramires Moraes Matsumotodoc 038.508.399-82iFood / Delivery27R$ 3.986,98R$ 147,6706/08/2623 dias
Willian RafaeliFood / Delivery58R$ 3.986,12R$ 68,7325/08/264 dias
Rafael Castro LealiFood / Delivery28R$ 3.751,92R$ 134,0028/08/261 dias